To understand any of the new forms of emerging technology you need to understand the Internet. If you fail to do that the world of emerging technology and the concept of a global conversation just does not make sense. Blogs, podcasts, RSS, etc. all depend on the Internet. What is this Internet thing? It's simple, it's an agreement...
Do yourself a favor, take some time to read this. This is the work of genius. They put it so well. The Internet is the foundation of everything that rides on it. You cannot run trains without understanding railroad tracks.
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