Friday, October 12, 2007

Apple and Success

Is Apple facing issues dealing with success?
According to this posting in Business Week:

By broadening its share of the computer market and diving into whole new businesses, the company has become a case study in the challenges of taking a cherished brand with a devoted (some would say cult) following into the mainstream. "The customer base is now more diverse, including students and mainstream consumers, and it's harder to satisfy as a whole," says Lopo L. Rego, a marketing professor at the University of Iowa who studies the impact of customer satisfaction on financial performance.

The article goes on to talk about issues other companies have faced dealing with success and growth.

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