Here is the link [Link]. Doc says:
The Content Factor has released a white paper To Blog or Not to Blog — How Businesses Can Get Closer to Their Markets through Blogging. It's one of the best primers I've seen for companies trying to get a grip on blogging and what it can (and can't) do for them.
I looked at it and printed it. There are a number of great concepts here that can, and I think should, be remixed for education.