Saturday, May 26, 2007

The high cost of free ads

NY Times Photo

Free Ads Too Costly?
The folks at Heinz Ketchup are holding a contest inviting the public to create free ads for them. According to this recent New York Times article, this may be causing problems for the advertiser:

...companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just rolling up their sleeves and doing the work themselves. Many entries are mediocre, if not downright bad, and sifting through them requires full-time attention. And even the most well-known brands often spend millions of dollars upfront to get the word out to consumers.

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