SJSU Advertising Students Named Finalists In Chevy Competition
FROM PRESS RELEASE - Today, three SJSU advertising students will learn if their idea will become the basis for a $2 million Super Bowl commercial. The School of Journalism and Mass Communications team is a finalist in the Chevy Super Bowl College Ad Challenge. The competition asked students nationwide to submit concepts for a 30-second Chevrolet commercial by October 13. SJSU team members Anna Pogosova, LouLou Quintela and Kelly Sherman learned last Tuesday they were among five teams of finalists. All five teams spent the weekend in Detroit refining their concept with assistance from ad agency executives. The teams are now presenting their concepts to Chevrolet executives, who will select a winner by day's end. CBS, the Super Bowl's broadcaster, taped the entire process including the moment SJSU's team was named a finalist, an announcement made on campus during class. The network plans to produce a reality program based on the competition. The SJSU team advisor, Assistant Professor Lilly Buchwitz, also went to Detroit. Other finalists hail from Elon University, Savannah College of Art and Design, Washington University, and the University of Wisconsin-Milwaukee. For more, see: http://www.edventurepartners.com/
Monday, October 30, 2006
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