Monday, October 30, 2006

SJSU J&MC Ad Students GM Competition Finalists

SJSU Advertising Students Named Finalists In Chevy Competition
FROM PRESS RELEASE - Today, three SJSU advertising students will learn if their idea will  become the basis for a $2 million Super Bowl commercial. The School of  Journalism and Mass Communications team is a finalist in the Chevy Super  Bowl College Ad Challenge. The competition asked students nationwide to  submit concepts for a 30-second Chevrolet commercial by October 13. SJSU  team members Anna Pogosova, LouLou Quintela and Kelly Sherman learned last  Tuesday they were among five teams of finalists. All five teams spent the  weekend in Detroit refining their concept with assistance from ad agency  executives. The teams are now presenting their concepts to Chevrolet  executives, who will select a winner by day's end. CBS, the Super Bowl's  broadcaster, taped the entire process including the moment SJSU's team was  named a finalist, an announcement made on campus during class. The network  plans to produce a reality program based on the competition. The SJSU team  advisor, Assistant Professor Lilly Buchwitz, also went to Detroit. Other  finalists hail from Elon University, Savannah College of Art and Design,  Washington University, and the University of Wisconsin-Milwaukee. For  more, see:

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