Wednesday, July 18, 2007

Social Media Measuring

On measuring social media
Jeremiah Owyang is my latest and one of the best bloggers I have subscribed to. This post is about the effectiveness of measuring social media:

Curt Hopkins writes me, he questions if we should ever be effective in measuring social media. Is it an art? Can ‘human’ activity truly be measured. As you know, I’ve been focusing a lot of thought on social media measurement, I believe that whoever has the measurement has the authority, and when the TV resources shift to web, they will be a key driving force...

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