Get a Clue(train)!
In my opinion this book is required reading if you have any interest at all in where technology is taking institutions in our world. The book is written from a business perspective, but I think the principles apply just as well to education. I cannot emphasize this book enough. It may be the most important book about the Internet and emerging technology and it's impact on the institutions of our society I know of. Everything that Dan Gillmor [link] and Joe Trippi [link] have written is based on these principles. You just must read this book. It is even free on-line here [link].
Levine, R., Locke, C., Searls, D., Weinberger, D. (2000). The Cluetrain Manifesto: The End of Business as Usual. New York; Perseus Books Group