Cluetrain applies to education
The 12th thesis of Cluetrain says:
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
There is no going back. Customers are plugged in and that connectivity is becoming more and more pervasive and ubiquitous. For example almost all students now have cell phones, cell phones now have cameras that shoot video and they can post those videos to the Internet. A teacher has a bad day and who knows about it? The world does! The whole world.
Who controls the message? The teacher? The school? No, none of these. A school administrator may learn about a problem in the classroom by seeing it on the Internet. It is easy to remix Cluetrain for education and see the classroom will never be the same again. Any of our students at any time may be streaming what we are doing to the Internet. Think this is an isolated incident? Then look here and look here. The walls have come down. Some folks just don't know it yet and those are the dangerous ones. Those are the ones who get in trouble.
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